This print ad targeted public electric utilities and jumped right to the main product benefit – it simplifies the entire electric metering process by eliminating physical wires and cables by using the most modern, secure wireless technologies available.
This print ad targeted consumers and encouraged them to integrate a new habit of battery recycling into something they already do every day – take selfies. The print and digital campaign included a contest in which consumers submitted a selfie of themselves recycling batteries for a chance to win a gift box of electronics.
Leveraging the fact that battery operated gadgets are a common gift choice for dads on Father’s Day, this ad reminded folks to responsibly take care of the old batteries and electronics dad may already have.
This print ad gives consumers a strong visual cue as to where old, forgotton batteries may be hiding out — in old, unused electronics. In addition to the familiar junk drawer, battery operated electronics often become tombs for the old batteries that once powered them.
With its strikingly beautiful image of a house, this print ad put the consumer in a modern, seemingly futuristic–but obtainable– setting for this next generation electric meter.
This infographic raises (and answers) the question of who’s more up on being “green” in the U.S. and Canada–men or women? The graphic was scheduled for media release just before Valentine’s Day and called for a sweet theme.
Lowe’s Home Improvement is serious about recycling–and getting people in the door. As one of Call2Recycle’s program participants for battery recycling, Lowe’s and its patrons have made quite a positive impact towards product stewardship.
A poll was taken involving consumers already loyal to Call2Recyce and its cause to get their opinions about their own habits as well as their thoughts about their counterparts’ habits–those who do not recycle batteries.
Beginning as a humble start-up of a few forward-thinking battery manufacturers, the milestones came big and often over the first twenty years for the battery recycling program. Call2Recycle became what it is today–North America’s first and largest free battery recycling program–by sticking to its goal of doing what’s right for our planet and our future by taking on responsible product stewardship and end-of-life management.
This infographic for digital distribution illustrates how old rechargeable batteries are potentially used in the manufacturing of new products after consumers have dropped them at collection sites.
This infographic was created to illustrate what happens during the process of battery recycling based on the type of battery/cellphone, answering what can be recycled and what ultimately happens to those batteries and the materials that make them.
Each year, the Duke residency program opens its admissions up to new prospective resident into the Obstetric and Gynecology department within the Duke University School of medicine. This digital brochure was created for potential future medical professionals considering applying to the Obstetrics and Gynecology program for their residency and/or fellowship to give them a glimpse into what to expect from the program and life at Duke.
For use on sales calls and product pitches, this custom carrying case was engineered specifically for a brand new smart meter that would serve to be a game changer in the world of utility monitoring. With such an innovative and modern product, the presentation needed to be just as sleek and modern as well as a practical way to carry it.
This direct mail piece was created to support an upcoming product launch that would coincide with the company’s appearance at a scheduled tradeshow. It was designed to correspond with the event’s theme of “product launch theater” and matched the booth graphics at the show. The unique layout provided an interactive way to notify the target audience about the product launch event as well as future scheduled tradeshow appearances.
Nationwide campaign promoting safe battery handling and recycling
Rock climbing apparel start-up
Commercial valuation and consulting firm
Local (Raleigh) commercial construction company
Wheelchair and mobility equipment suppliers
Medication take-back program
